Nobody can deny the fact that advertising is imperative to the success of a brand. The birth of the internet has made marketing a little easier for anyone who knows what they are doing. Social media has made simple marketing strategies effective, and the number of people you can reach is enormous. However, there’s still a sizable segment of the population unreachable through the internet. If a recent study by the Internet world stats is anything to go by, only 78% of the US population is online. Out of the percentage, only 68% of them log into Facebook on a regular basis. While 92% of the American population know about Twitter, only 24% actually use it.
These statistics prove that there is a significant portion of the population that cannot be reached via online marketing strategies. Unlike large corporations who have huge budgets set aside for other forms of advertisement (radio, television, and print media), start-ups and small business have to step up and push their message to the target audience using grassroots marketing techniques as well as promotional products.
Deploying Offline Marketing Techniques
Offline marketing techniques can be applied to all types of businesses. Whether your company is large or small, online or offline, you can use offline marketing strategies to reach the remaining portion of your target audience. All you have to do is develop a comprehensive plan before you proceed with the implementation of the campaign. First things first, decide on the target demographic for either existing or new products or services and then determine what grassroots method you will use to reach them. You can choose to use any (or both) of the followings methods:
- Use to promotional products.
- Standard grassroots marketing strategies such as word of mouth.
The use promotional products through a company like Pinnacle Promotions, www.mypinnacleonline.com/promotional-products, can go a long way to increasing your brand’s visibility. The recipient gets to keep the product, and every time he/she uses it, the people around, whether at work, at home, or any other form of social environment become exposed to your brand. Some might actually view this product as an act of generosity and subconsciously endorse your brand. Promotional products are effective and offer a brilliant and memorable alternative to other expensive advertising mediums.
Grassroots Marketing Techniques
Grassroots marketing is also referred to as guerrilla marketing. Grassroots marketing is all about promoting a brand, a service, or a product by using the power of personal relationships. All you need to do is develop a marketing message for the target audience and personally deliver it. Figuring out where to find the target audience can be tricky, but with a little out of the box thinking and some research, you’ll find them. Your message should sum up why they should buy your product or service. That’s simple? Yes, if you do it right. You should be compelling enough to convince them to buy from you and not from your competitors. It is the most basic form of advertising.